Hakuhodo Inc.
Position: Sr. Social Media Specialist

*Highlighted campaign below

Client | AJINOMOTO - VTOX

Ajinomoto Vietnam has been introduced into the market VTOX, an RTD rice vinegar drink made from naturally fermented rice vinegar mixed with honey and fruit extract in 2022.

Responsibility:

Collaborated with cross-functional teams to launch VTOX. Propose & execute Social outreach plan utilizing Influencers/KOLs channels for target audiences engagement.
Achieved 5+ million video views and created substantial brand buzz through user comments.

Client | ABBOTT - ENSURE GOLD & GLUCERNA

Planned and executed livestreams on the brand fan page, consistently generating an average of 8,000 real-time views and 2,000 comments per livestream.

*Highlighted Successful Livestream Campaigns:

Campaign: Ensure Functional 2022
Campaign: Glucerna - VFM Mien Nam & VFM Mien Bac | Immunity Campaign - 2022/2023

Client | ACECOOK VIETNAM

Acecook Vietnam has become a leading manufacturer of foodstuffs in Vietnam and attained a strong position in the market.

Responsibility: Cooperated with cross-functional teams (account, media. .) to deliver the eco-friendly campaign below using different KOL levels to spread out the objective and inspire consumers about recycling habit.

Campaign: Vi moi truong xanh Viet Nam

Campaign: My Ly Modern Rieu Cua

Client | CIRCLE K

Circle K Vietnam is an international convenience store chain opening 24/7 with diversified products and the most convenient services at an affordable price

Responsibility: Work with Booking Suppliers/local Influencers, and KOLs to spread out the new mobile app of Circle K to highlight the app function and drive app installation
Campaign: CK Club App Launching

Client | KAO VIETNAM

Campaign: Curél Vietnam | Product: Aging Series & Total Curél

CAMPAIGN: MEN'S BIORE

Client | KIRIN - KIRIN iMUSE

KIRIN IMUSE - Yogurt and Lemon flavored drink, containing Lactococcus Lactis Plasma from Japan helps to enhance the anti-viral immune system, activate potential inside me.